How the army seizes, retains, and exploits the initiative to gain and maintain a position of relative advantage in the sustained land operations through simultaneous offensive, defensive and stability operations in order to prevent or deter conflict, prevail in war, and create the conditions for favorable conflict resolution. The book makes reference to the curse of knowledge, this idea that the person sharing the idea has all sorts of insider information that others dont. The heath brothers heed their own good recommendations and provide lots of examples to go along heaps of insights, which makes made to stick and absolute must read. It is a concise expression of the purpose of the operation and must be understood two echelons below the issuing commander. Commander s intent manages to align the behavior of soldiers at all levels without requiring play. During execution, the commander s intent spurs disciplined initiative. Made to stick shows us how we can apply these rules to making our own messages stick. The 5step formula for presenting like a leader time.
Made to stick is a book about creating messages that last, messages that create. University of montana scholarworks at university of montana. The military uses a commander intent instead of a plan. How organization benefits instead of changing your culture, play on your organizations existing culture industrial control system ics industries have a very strong safety culture, cyber security contributes to safety. Commanders intent can provide the successful framework in which stakeholders can pursue main objectives. T he commanders intent is the key element in providing a framework for freedom to act and thereby enhance and foster initiative by subordinate commanders. The remaining chapters deal with sharing the coreways to get the core idea to stick with others. Even a leader who immediately drives vision and culture will have to assess whether or not the team is meeting the intent. Why some ideas take hold and others come unstuck, brothers chip and dan heath describe the commander s intent in detail. Heath made to stick call this the commanders intent. Commanders intent and strategy august 28, 20 august 15, 20 carlose lopez every army invests enormous energy in its planing process, but there is.
The art and science of prediction by philip tetlock and dan gardner. The ci allows some leeway in the conduct of the war by the field officers and soldiers. The statement contains the bigpicture end goal of the operation. In made to stick, the brothers heath boil down the art of creating sticky ideas to two fundamental tasks. Why commanders intent is important for business strategy. It seems to have been first articulated by the prussians after their defeat by napoleons conscript army in 1806. So often when were given communication advice, its about the delivery. Operational commanders intent by m i l a n v e g o dr.
The more your agent understands the purpose behind your actions, the better theyll be able to respond appropriately when the situation changes. Using commanders intent in the science lab times higher. This work offers a summary of the book made to stick by chip and dan heath. University of montana scholarworks at university of montana mansfield library faculty publications mansfield library fall 2008 made to stick. The person sharing the idea has all sorts of insider information that others dont, so they have already framed the problem and understand its relevance. Made to stick empowers anyone with the right insights and the right message to make any idea stick. The book describes commanders intent as a tactic the u. As with zinsser, clarity of intent is key for the heath brothers. Why some ideas take hold and others come unstuck, brothers chip and dan heath describe the commanders intent in detail. At southwest airlines, longtime ceo herb kelleher framed the commander s intent this way.
They use examples drawn from the army the commanders intent and from. A clear commander s intent facilitates a shared understanding and focuses on the overall conditions that represent mission accomplishment. Commanders intent or if you prefer the slightly tongueincheek abbreviation, csi refers to a concept in military planning. It is the single unifying focus for all subordinate elements. Commanders intent manages to align the behavior of soldiers at all levels without requiring playbyplay instructions from their leaders. I particularly liked the idea of ci, or commander intent, very useful when you need people.
Why some ideas take hold and others come unstuck, chip and dan heath. Formalizing command intent through development of a command and control grammar dr. Sticky ideas are those which are highly memorable and. Summaries are available in pdf, pda, html, powerpoint and audio formats. The commanders intent describes the desired end state. Chapter 6 stories nurse saves baby story stories are told and retold because they contain. Commanders intent is a much better method of delegating tasks.
There is a wonderful section in the book made to stick that applies 100% to interaction design. The book is called made to stick and its basic premise is to improve you as a business or coach or anybody who wants to communicate an idea in imparting that idea. A concise expression of the purpose of the operation and the desired end state that serves as the initial impetus for the planning process. Commanders intent definition of commanders intent by. Commander s intent is the commander s stated vision which defines the purpose of an operation, the end state with respect to the relationship among the force, the enemy and the terrain. Finding the core is analogous to writing the commanders intent. Its pretty simply the highest level of action you need to express to get a job done. Commanders intent manages to align the behavior of soldiers at. The commanders intent communicates the core of the idea. Following zinsser on writing, heres a snippet on simplicity from made to stick. The commander s intent describes the desired end state.
Appendix g of fm 70 provides example slides that show the content of what each commander briefs at the tb. The book makes reference to the curse of knowledge, this idea that the person sharing the. Chip and dan heath explained the concept of commanders intent really well in their first book, made to stick. In the 1980s, the army adapted a planning process called commanders intent ci. Commanders intent is the commanders stated vision which defines the purpose of an operation, the end state with respect to the relationship among the force, the enemy and the terrain. Nichola stott gives an overview on of the book made to stick in this edition of s content marketing tip of the week. They use the military practice of sharing commanders intent as.
The book proceeds linearly through the sticky blueprint. However, the commanders intent is a crucial followon to final plans. Made to stick free download as powerpoint presentation. Summary of made to stick why some ideas take hold and. Milan vego is professor of operations in the joint military operations department at the naval war college. It is the section on what is called commanders intent. As an example, instead of an army commander saying we need to get the tanks, load your guns, run 20 meters, confront. Commander s intent manages to align the behavior of the soldiers at all levels without requiring playbyplay instructions. The army commanders intent forces its officers to highlight the most important goal of an operation. The first chapter is about reducing your message to its absolute core. Identifying and understanding culture, for all leaders, is a critical task.
Hence, in order to make an idea sticky it has to be simple, unexpected, concrete, credible, emotional, and tell a story. The army commander s intent forces its officers to highlight the most important goal of an operation. Commander s intent a way to deal with incomplete or changing requirements by sanjay mishra. Regardless of your personal preference, its tough to argue that leaders should ignore culture and vision. In 2004, brothers chip and dan heath, realized that both of. The commanders intent is a simple, nononsense statement that appears at the top of every order, specifying the plans goal and the desired outcome of an operation. The commander s intent is a simple, nononsense statement that appears at the top of every order, specifying the plans goal and the desired outcome of an operation.
She made a shocking announcement that the browneyed kids were superior to blueeyed kids. Utps to the division commander during the training brieing tb. The general template for a commander s intent includes the purpose, key tasks and end state. A framework for success leb evolving community expectations require commanders to become less tactical and more strategic in their planning.
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